Build the thing you keep craving, saving, planning and not yet making.
Past the moodboard. Onto the table.
for women with an appetite and an idea that won’t shut up
Past the moodboard. Onto the table.
for women with an appetite and an idea that won’t shut up
What Crave actually helps you do:
1You go from "I have an idea" to "I made this."
2You escape the moodboard purgatory you've lived in for years and cross the line you never cross: from planning into making.
3You become someone who follows through — not because you finally found discipline, but because devotion does what force never could.
4You stop asking "is this good?" and start trusting that what you are drawn to is enough, because what you're building is unmistakably you.
5You become a woman who can bring anything she's obsessed with into being. Not just once, but for the rest of her life.
6You walk out holding proof — and you believe yourself the next time you say you'll do something.
You may not finish the entire dream in six weeks.
But you will stop living with it only in your head.
You will build the first real, tangible version of it.
You will have proof.
And more importantly, you will have the recipe for how you build the next thing, and the next.
Promised us that we could have everything if we just hustled hard enough — and a whole generation burnt out trying.
It asked women to grind themselves down.
Promised us liberation through doing less — a kind of strategic retreat from ambition itself dressed up as healing.
It asked women to give up.
Both narratives failed in opposite directions.
Underneath both was the same assumption that work itself is the problem because you either submit to it via hustle or you opt out of it via the soft life or protecting your peace. It was never work that was the problem. It was work that doesn't belong to you, work that you didn't choose, that you didn't shape, that you didn't get to bring your taste to. That work is the trap.
But the act of making, when it's completely yours, when it's chosen, when it's done with devotion, is one of the oldest forms of being a full human being and it's an absolutely sacred experience. It's why I care so deeply about this work.
We spend so much of our life scrolling, bookmarking, screenshotting, and saving, watching other women build and feeling this particular pain that's really hard to name. It's not necessarily a pain of "I wish I had her life," but more "I wish I was showing up for my life in the way that she does." "I wish I was living up to the full potential that I know I have."
There's a way out of that ache that you've been feeling and it isn't necessarily more rest. It's definitely not more hustle and it's not another static course. It's devotion to a thing that you choose because it lights your entire soul on fire just thinking about it.
When you finish Crave, you don't just walk out with your project finally started. You walk out with evidence to yourself and to all the other women in your life that you really can follow the threads of your fascinations and bring things to life. That founding, building, creating is a way of being fully alive. It's not de-centring hard work, but redefining it.
You don't have to choose between collapse and surrender. There's a third way that isn't named often.
Work that belongs to you. Sacred work.
Work that asks something of you because it's worth being asked.
A pleasure project of your own.
Six weeks. One project. You start building from day one, not once you've consumed all the modules. The Recipe Book is in your hands from the start, the audio lessons unlock as the season opens, and your project is in motion before your first Sunday Table call.
You bring what you're making, half-formed and unfinished. We bounce ideas, share progress, the room gives feedback, and you practise the bravest thing a builder can practise — to be seen trying.
Cameras on or off. This is your devoted hour — the one you might have otherwise spent disappearing into rest-as-avoidance, now blocked in your calendar and spent tending to the thing you love.
You'll share what you're making as you make it — decisions, vibes, the thing you're not sure about, the thing keeping you stuck. You'll get my eyes on your work and progress, every week.
Imagine a table at a beautifully curated café where you get to sit down and chat with the type of creative women you'd love to be friends with in real life. You'll get to know everyone's project, they'll know yours. Devotion is contagious and there will be a lot of it at this table.
A recorded audio lesson for each module of the methodology — like your own private weekly podcast to listen to on your morning walk, in the kitchen while making dinner, or on the way to Pilates. The core teachings, portable enough to fit into your life.
Audio environments designed to drop you into the version of yourself who builds — for clarity on next steps, for visualizing the project alive, for the moments mid-season when your faith wobbles and you need to feel the shape of it again before you can keep going.
The full methodology — written down, printable, yours to keep. Inside it: how to commit to your project, the tools for actually moving it forward, your taste as the compass for every decision inside the build.
Our final Sunday. A sacred space for you to showcase what you brought into being to the table of women who watched you build it.
I'm handing you the exact recipe I use to take any project from craving to plate — this one, and every one after it. Every pleasure project moves through three phases:
phase one
We gather the ingredients: your idea, your taste, your constraints, your actual life, the specific thing that has been keeping you stuck.
phase two
We build in real time: small weekly actions, devoted hours, feedback, momentum, structure, decisions.
phase three
We bring it into the world: polish, share, showcase, celebrate, and make the thing visible enough to become real.
tap every one that sounds like you
I know exactly what it feels like to be consumed by the deep craving to build something — to pull on any one of those brilliant ideas floating around in your mind and actually bring something tangible into being. To feel utter obsession for your fascinations and dream of creating whole worlds around them, yet struggle to get past the plan, past the moodboard, to make something. To feel the burden of your unused potential weighing down on you every time you push off starting.
I built my whole life around a watered-down version of success that didn't even belong to me before I found my way back to making things. I found myself in the respectable life, with the respectable job, in the respectable European city — and though it looked great on paper, it felt stale.
As a chef, the last thing I want is staleness. I want FULL FLAVOR. Sweetness, spice, juiciness.
I wanted to wake up completely obsessed with what I was building, to create things of my own. And so I did. It started with baking cakes and cinnamon rolls in an airfryer, upgraded to creating my own gourmet cookie brand, and resulted in me diving straight into the deep end of quitting my corporate job and moving to Paris to train as a pastry chef at my dream culinary school.
Since then, I've become obsessed with facilitating women's connection to their creativity — hosting creative baking workshops and immersing myself in the world of founders and creators. I really just want people to make more things!
I believe we all deserve the sacred experience of creating self-directed projects, to follow our fascinations and build the things we wish existed. Which is why Crave was born.
Two ways to join Crave — pick the one that's right for you.
Join the waitlist now and lock in €50 off.
Crave
€497
or 3 monthly payments of €166
€50 off for waitlisters → €447
most support
Crave + 1:1
€747
or 3 monthly payments of €249
€50 off for waitlisters → €697
add the 1:1 upgrade right in the cart
I built this specifically for women who have bought courses before and never finished them — because hi, hello, that's me. What's different here is that you'll start building from day one (not Module 3); you have one private session with me before the season begins; you also have direct access to me, all season, for the drafts and the decisions and the moments you're stuck; the calls are anchored to Sundays so they don't get lost in your weekday chaos; and the deliverable isn't a workbook full of notes about your project — it's the project itself, brought to life.
The program is built for women who already have a life. Plan for roughly 4–5 hours a week. A Sunday call (90 minutes), 30–45 min of audio lessons spread across the week (which are designed to be listened to while you do other things), and the rest is the build itself.
The "build itself" hours are flexible. Some weeks you'll find more time. Some weeks you'll find less. The recipe is built to flex with your life, not fight it.
The Sunday calls are anchored to one weekend day so they don't compete with your workweek. That's deliberate.
Every Sunday is recorded and sent out the same day. If you miss one live, you don't fall behind — you watch the replay on your own time, and you stay in the room through the access channel where I'm answering questions, giving feedback and providing support all week.
That said: attending live will get you more from the program than only watching the replays. The live energy is part of what makes the room work. So I'd encourage you to protect the Sundays the way you'd protect any other commitment you cared about.
Kindly, no. Crave is built for women who already know what they want to make. If you're not there yet, joining the program with a fuzzy idea is a setup for frustration and you won't get the full benefits that are designed for it.
If you're craving a more creative way of moving through life but the project itself isn't clear yet — you'll want to check out Haven, my membership for the women in that earlier moment. Haven is where the craving gets specific. Crave is where the specific craving gets built. When you know what you want to make, the door here will still be open.
Yes. Pleasure projects don't have to make money. They have to make you feel alive. This space is for women building podcasts, small product lines, blogs, short stories, music, courses, dinner clubs, brands, and one-of-a-kind things that don't fit any category. The methodology works for anything you can build with devotion and follow through on.
The waitlist is open now. Doors to the next cohort open soon — it's capped at 10 women, and waitlisters get first access (and €50 off). Join and you'll be the first to know when we start.
Two ways in: Crave is €497 (or 3 payments of €166). Crave + 1:1 — which adds 2 private sessions with me, one to kick off and one to close — is €747 (or 3 payments of €249). Join the waitlist and you'll lock in €50 off either one.
You're ready if: you have a project that's been asking for you for a while, you've watched other women build and felt that ache of I want to be doing that too, and you're tired of being the one who doesn't follow through. You don't need to feel confident you're ready. You just need to feel the pull.
You don't need to be ready. You just need a season. This is it.
First access when doors open ·